In today’s episode, we look at Pierre Cartier’s first attempt to sell the Hope Diamond to Evalyn Walsh McLean. She wanted the diamond. She went to the sales presentation. But she didn’t buy, because he botched the sale.

But then what happened? The second time he showed her the diamond, she purchased the stone.

How did Pierre Cartier turn a “No” into a “Yes”? With a high profit presentation. Listen to this episode, and learn the exact element of a high profit presentation that Pierre Cartier used to make the sale of a lifetime.

https://kellyhollingsworth.com/27

In the last episode, we talked about why you need a high profit presentation. It’s like a faucet that brings money directly into your business.

But how do you change an underperforming presentation into a high profit one? Over the next few episodes, I’ll guide you on the high-profit messaging targets to aim for.

But before you can fix any presentation, it’s important to recognize a low profit one in action.

Low profit presentations use a lot of words, but they don’t convey a lot of meaning. This can kill your business.

Why? If your offer doesn’t feel meaningful, your audience doesn’t see how it will make a difference in their lives. And then, they don’t buy.

So how do you convey meaning? The first step is distillation. When your message is distilled, it’s like a martini. Simple, clear, and potent. When your audience consumes it, they feel something.

“When meaning goes missing, so does money. Distilling your message lifts the meaning of your offer out of the murky depths and into your message where your customers can see it.” -- Kelly Hollingsworth

Is your message murky? Undistilled? Let’s fix that!

https://kellyhollingsworth.com/26

In episode #24, I explained the female earnings plateau. Women’s earnings level off around age 41. Men’s earnings continue to climb until age 53.

As a result of this discrepancy, the gender earnings gap widens as we age. In our twenties, women earn about 12% less than men. In our fifties, women make 28% to 31% less than men.

How perverse is this result? As women gain industry acumen, experience, and expertise, the earnings gap widens???

This is obviously a problem. But fortunately, there’s an easy solution. The key to busting through any earnings plateau is what I call a High Profit Presentation. When you have a high profit presentation, you get recognized as the expert that you are. You get clients. And you get paid.

In this episode, I explain what a high profit presentation is. And how your high-profit presentation fits any opportunity or circumstance. We also discuss why a high profit presentation constantly fills your money bucket. And how to know if you need one.

To give you added framework, I even touch a bit on some high profit thinking that is integral to high profit presentations. 

“A high profit presentation is like a faucet. When you turn it on, money flows out of it.” Kelly Hollingsworth

https://kellyhollingsworth.com/25

If you listen to this podcast regularly, you know it's my mission to solve the gender earnings gap.

But you might not know about the female earnings plateau.

It's a big reason the gender earnings gap exists.

Women of all ages can experience income stagnation. But around age 41, it kicks into high gear.

Your expertise grows. But your earnings do not. This is the female earnings plateau.

In this episode, I tackle the stats and psychology behind this plateau. I explain what causes it. Why it’s a problem. And how to reject the lie that “you can’t fix your earnings plateau on your own."

Nothing is a problem unless it stands between you and what you want in life... And what I see are so many women who want things in life. -- Kelly Hollingsworth

https://kellyhollingsworth.com/24

Last time, we answered a listener’s questions about making money vs. saving the world. In this episode, she’s joining me on the show to discuss her questions and concerns.

https://kellyhollingsworth.com/23

In today’s high-profit thinking Q&A, we resolve a listener dilemma: How do you balance making money and saving the world? Which do you do first? The answer is, you do both, because making money is how you save the world.

https://kellyhollingsworth.com/22

Every instance of underearning has the same underlying cause. It’s a beast that’s running amok through your life and family. Listen to this episode to find out how to identify the beast. How to drive a stake through its heart. And how to bury it in the ground forever. Your whole family will benefit.

https://kellyhollingsworth.com/21

Do you dread confrontation? If so, you are at risk for underearning. Why? Because whenever you do things differently, people are going to confront you. Making serious money is a very different thing to do, and people are going to confront you when you do it.

https://kellyhollingsworth.com/20

Are you conflicted about getting clients? On the one hand, you want them, but on the other hand, you don’t? That internal conflict puts  a residue on your marketing message. And that residue can repel clients. Listen and learn why this happens, and how you can attract them instead.

https://kellyhollingsworth.com/19

If you’re not spreading the word about what you do, you are under earning. This episode will identify the fear that’s causing your silence. And what to do about it.

https://kellyhollingsworth.com/18