Craft Beer Professionals

How to Make Ownership Your Competitive Advantage w/Larry Chase (Ray Johnson Group)


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You’re an owner and your brewery business is always top of mind.  Ask yourself: What would my business be like if my employees had an ownership mindset? What if they thought about the business like me?  If they did, there’s a high likelihood the business would perform better and be more profitable. You’d have lower turnover and longer-term employees. They’d even be more involved.  So, do you have to give employees actual ownership of the brewery to get an ownership mindset? You or other investors are not ready to give up your ownership – can you still create an ownership culture? What will help employees truly think like owners?   


To help you understand the basics of an ownership culture we’ll discuss the 14 Rules of Ownership and what they mean for you and your employees. Plus, you’ll learn the 3 transformational components to building an ownership culture: thinking like an owner through education, acting like an owner through enhanced involvement, and feeling like an owner through a stake in the outcome.  With an ownership culture your brewery business will experience increased trust, higher involvement, and consistent performance and profit. In essence it becomes a competitive advantage.  Come learn the answers to the above questions and learn if you want to add an element of ownership to your culture.


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

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