Listen, don’t tell: Having trouble convincing your boss to invest in new software? On this week’s episode of Track Changes, Paul and Rich teach you everything you need to know about selling software services. We chat about changing the narrative to be about selling growth instead of products, and give some great sales tactics. Paul also shares some interesting car purchasing tips he learned from his brother. 

Links: 

Sarbanes Oxley - Wikipedia 

Chevy Blazer 

CarMax 

Google Analytics 

J.P. Morgan 

Amnesty International 

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