As negotiators, what we want most out of life is to be able to use our  negotiation styles and negotiating techniques to close a deal with the  other side that meets our needs. 

However, it turns out that there just  might be something else that we really we really want – our next  successful negotiation. Our need to move from one successful negotiation  to another is something that can motivate us as we desire more and more  “wins”. 

Is this really a good way for us to be operating?