Negotiations Ninja Podcast

How to Negotiate with Goliaths with Christine McKay, Ep #367


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You’re a small organization about to enter a negotiation with a large company. You’re prepared to go in and sign the contract because simply doing business with them could be astronomical for your company. But just because you’re a small company doesn’t mean you can’t negotiate with Goliaths. In this episode of Negotiations Ninja, Christine McKay shares how you can strategically use contracts to negotiate better terms, even as a small fry. Don’t miss it.

Outline of This Episode
  • [1:32] Learn more about Christine McKay
  • [1:59] How small organizations can negotiate with goliaths
  • [4:22] What are the implications of saying “yes?” 
  • [8:03] How can you become more aware of emotions?
  • [13:22] Leverage is something you volunteer to give up
  • [18:15] Renegotiation is always an option
  • [20:08] Christine’s contract risk review process
Resources & People Mentioned
  • Why Not Ask?: A Conversation About Getting More
  • The Power of a Positive No: How to Say No and Still Get to Yes
Connect with Christine McKay
  • Venn Negotiation
  • Connect on LinkedIn
Connect With Mark
  • Follow Negotiations Ninja on Twitter: @NegotiationPod
  • Connect with Mark on LinkedIn
  • Follow Negotiations Ninja on LinkedIn
  • Connect on Instagram: @NegotiationPod

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