Today's guest is Ash Fontana, Managing Director of Zetta Venture Partners, a firm based in San Francisco. Ash was also a previous guest on our AI in Business Podcast. Today, he gives his recommendations for companies looking to transition from being service-oriented with AI to becoming more product-oriented. Ash also shares some lessons from his experience investing in AI firms and insights from his recently published book, "The AI-First Company: How to Compete and Win with Artificial Intelligence," on what it takes to iterate and find a scalable business model. Download our whitepaper "Beginning with AI" to learn more about the practical steps for AI deployment at emerj.com/beg1.