In today's age of the internet's instant price comparison on just about any product or service it can be tempting to lower your prices to keep up with your competition.

Pricing on Amazon has gotten so cutthroat that companies resort to pricing below cost in hopes of acquiring a customer and selling something at a profit later. It becomes a race to the bottom. And...

That's not how you want to build a profitable business.

Listen in where I share a short story that will spark some creativity on how to position your pricing and beat your competition dead in their tracks.

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