On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.&nbsp;

How to Revive Older Products. More Breakthrough Advertising ... and Craft Beer

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

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This weekly podcast was born out of two things we enjoy – talking about influence &amp; persuasion and drinking really good beer (sorry, we don’t consider Budweiser &amp; Miller Lite good beer).

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How to Revive Older Products. More Breakthrough Advertising ... and Craft Beer

How to Revive Older Products. More Breakthrough Advertising ... and Craft Beer

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