If you want to rewire your brain for 10x growth, this conversation with Dr. Benjamin Hardy is a must-watch.

We dive deep into how to raise your personal and business “floor,” why your standards determine your success, and how to use impossible goals as tools—not traps—for transformation.

From the psychology of time to mastering focus and simplicity, this episode delivers the frameworks the top 1% use to scale faster and live better.

Whether you're a business owner, entrepreneur, or someone looking to reach your potential, this episode will change how you operate.

📘 Grab The Science of Scaling (audiobook) for free at: https://scaling.com/audiobook

Video Chapters:

00:00 - Why Most People Operate From a Low Floor

01:05 - Ben Hardy’s Origin Story and Path to Writing

04:40 - Building an Audience Before the First Book Deal

07:30 - Family, Adoption, and Personal Journeys

08:45 - How Ben’s Books Shaped Braiden’s Business Growth

10:30 - Why Impossible Goals Are the Starting Point

13:00 - The True Psychology Behind Goals and Growth

17:00 - Everyone Has Goals—Whether They Admit It or Not

18:00 - Introducing “The Floor”: The Standard You Tolerate

20:30 - Why Your Floor Determines Your Outcome

23:00 - Raising the Floor in Business and Life

25:45 - Walking Away From Your Past Self

27:00 - The Psychology of Time: Past, Present, and Future

30:00 - The Power of Compressing Timelines

32:00 - Using Impossible Goals to Build Better Systems

34:50 - Strategy, Focus, and Simplicity Over Complexity

36:30 - What People Get Wrong About Scaling

38:30 - How Impossible Goals Force Innovation

40:50 - Reconciling Impossible Goals With the Gap and the Gain

44:00 - Floor as a Way to Measure Progress and Success

46:25 - Final Takeaways From the Book

48:00 - Three Business Lessons From Dr. Hardy

51:20 - Will AI Replace Authors?

52:50 - Ben’s Best and Worst Investments

56:00 - Where to Get the Audiobook Free

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