How to Save the World | The Psychology & Science of Environmental Behavior

Have you ever had a hunch that scary or negative images of climate change could turn people away or cause them to shut down? This is what professor Joshua Carlson from North Michigan University has been studying in his cognitive science lab.

Environmental communications has often used "negative" images such as drought, fire, melting glaciers, pollution, or deforestation. However, we also use "positive" images that show solutions such as solar panels, green roofs, or wind turbines.

Joshua's research tested the effect that positive (solutions-oriented) images and negative (problem-orientated) images had on people's attention and cognition. In this episode, he'll be sharing his insights on how negative climate images were found to slow attention and cause a "freezing" effect which has serious implications for how we communicate about climate change.

How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action.

Environmental engineer, designer, and author, Katie Patrick, hunts, down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at katiepatrick.com

Get a copy of How to Save the World on Amazon

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. You might enjoy joining their communities and events.

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible. Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

Book a 90-minute idea-storming call with me where I'll share everything I know on how you can apply behavior design, gamification, storytelling, social marketing, and movement building to your project - and any novel ideas I think up along the way.  https://buy.stripe.com/8wM8yS92c0mg1q07ss

You’ve probably heard people say that "You just need to make (an environmentally polluting thing) expensive." Monetary incentives DO work to motivate people, but how much and for how long? And are there other more effective ways to change behavior than literally paying people to go green?

In this episode, I speak with professor Florian Kaiser. He’s a former Co-Chief-Editor Journal of Environmental Psychology; Professor of Personality and Social Psychology; Otto-von-Guericke University; in Germany and he’s published many many papers on how environmental attitude influences behavior (which aren’t always the same thing) and some of the less obvious difficulties in getting financial incentives work to drive pro-environmental behavior.

Professor Kaiser explains the deeper nuances of how attitude drives behavior from his research into The Campbell Effect. We explore why the value-action gap can be untrue, and how sustainability program designers can't isolate a single behavior out of the context of a person's wider environmental value system. Behavioral nudges, gamification, and incentives work, but they work best on people with high environmental attitudes - and with an environmentally attuned audience, the behaviors will stick long term. His insights illustrate that we can't short-change the development of a person's deeper environmental attitude and jump straight to simple behavioral incentives if we want to achieve deep and permanent social change. 

Professor Kaiser's LinkedIn https://www.linkedin.com/in/fgkaiser/

Professor Kaiser's Published Research https://www.ipsy.ovgu.de/ipsy/en/fgk-path-980,1404,31,196-p-210.html

Get a copy of How to Save the World on Amazon

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. You might enjoy joining their communities and events.

Sign up to katiepatrick.com for my free video course on environmental gamification and behavior design.

Follow me on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

Book a 90-minute idea-storming call with me: https://buy.stripe.com/8wM8yS92c0mg1q07ss

Jan's research papers here:

Minority influence in climate change mitigation

“How do you know someone's vegan?” They won't always tell you. An empirical test of the do-gooder's dilemma

Why going green feels good

How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action.

Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at katiepatrick.com

Get a copy of How to Save the World on Amazon

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. You might enjoy joining their communities and events.

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible. Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

Book a 90-minute idea-storming call with me: https://buy.stripe.com/8wM8yS92c0mg1q07ss

Are you getting sick of messages of climate doom and dystopia? There’s another way to talk about the future.

In this episode, I'm chatting with Professor Joshua D. Wright on his fascinating research into the power of the “environmental imagination” and how it drives both practical behavior change as well as political action. It’s about communicating “solutions” instead of “problems” – and it makes a dramatic difference to how people respond to the information, form groups, and lead movements. The effect of thinking of an alternative world is more subtle and nuanced than it seems.

I think this might be the first research investigating the effect that looking at, and thinking about, ecotopian futures has on our pro-environmental behavior. I have a hunch that this research might be part of a growing zeitgeist of people moving out of overwhelm and into empowerment and agency over the future of our planet.

Find his paper here https://www.sciencedirect.com/science/article/abs/pii/S0272494420306885

Sign up to my group, The Imagine Project at katiepatrick.com/imagine - we've got a group on Discord and a monthly Zoom devoted to building a movement of imagining a better world.

How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action.

Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at katiepatrick.com

Get a copy of How to Save the World on Amazon

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. You might enjoy joining their communities and events.

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible. Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

Book a 90-minute idea-storming call with Katie: https://buy.stripe.com/8wM8yS92c0mg1q07ss

What is environmental leadership? Everyone who is trying to improve the world needs to activate people to do things they have not done before – and every time you are trying to persuade people (especially many people) you are practicing the art of environmental leadership. In this episode, I go through 14 specific things you need to do in order to activate a group of people to make change happen. These techniques are based on the social science of group dynamic theory, social network analysis, social imitation, tipping points, behavioral science, and good ol' human bonding. 

There are many climate and sustainability-themed groups that meet regularly to learn, talk, and network. These groups are nice, but this style of group fails at implementing the core principles that can make a group a powerful force for change. 

You've probably heard that famous quote by Margaret Mead, "Never think that a small group of people can't change the world. It is in fact, the only thing that ever has." By implementing the 14 techniques in this podcast, you'll be able to step up as an environmental leader of a group (even if it's just a group of a few friends), activate other humans around you, and have the kind of influence in the world you want to have. You might be surprised at how quickly it works!

I may host an environmental leadership workshop sometime soon. Send me a DM or email at [email protected] if you like the sound of it! 

Get a copy of How to Save the World on Amazon

This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. You might enjoy joining their communities and events.

Sign up to katiepatrick.com for more free environmental gamification and behavior design resources.

Follow me on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

Book a 90-minute idea-storming call with Katie: https://buy.stripe.com/8wM8yS92c0mg1q07ss

In order to build a new world, we must first imagine what it will be. In the episode, I created a guided meditation you can use to enter a deep state of relaxation which allows you to experience different brain frequencies that bring out new creative ideas, visions, and inspiration that isn't possible while using your regular "busy" executive functioning style of thinking. Take a quiet 35 minutes of uninterrupted time to listen to this meditation. The meditation will take you through a body scan followed by a guided story that will help unlock your creative energy and shine a light on how you'll use it to transform the world. 

This meditation is part of my work to launch The IMAGINE Project. Its mission is to kick off a movement to help people imagine the world we DO want (instead of worrying about the one we don't). Sign up to get a free Earth Imagination Kit at http://katiepatrick.com/imagine and get an invitation to join the community and monthly group Zoom calls.

Email or DM me your thoughts, ideas, and feedback about this meditation (and the podcast in general) and time at [email protected] - I'd love to hear from you. 

In this episode, we're chatting with Professor Jaap Ham. He's a leading cognitive scientist who researches how people respond to seeing their electricity use displayed with colored lights that glow red if you used too much electricity, or green if you are saving energy (also known as "persuasive technology" or "ambient signaling").

His research has shown that colored light is one of the most effective ways to influence people to change their behavior: red=bad, yellow=ok, green=good. Then why aren't we using colored light as a design tool to encourage more pro-environmental behavior? The evidence suggests that we should be. 

Professor Ham also studies how robotic cats help people to change their energy consumption. The toy cat smiles when you use less, and frowns when you use more – evidence shows it’s a surprisingly powerful way to change behavior.

Jaap Ham joined us for our first monthly Fitbit for the Planet video hangout for this episode.

Sign up to join the live group calls at katiepatrick.com/fitbit.

Follow Jaap Ham's research here and his LinkedIn

Follow Katie Patrick

Get a copy of How to Save the World on Amazon

katiepatrick.com

Twitter @katiepatrick

Instagram @katiepatrickhello

LinkedIn

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

In this episode, I talk about an important initiative by a group called Green Roofs for Healthy Cities to create a $500 million dollar fund that will be used to build and maintain new green roofs for schools across America. This bill will create thousands of green jobs, introduce thousands of children to eco-building design, and have big environmental results for energy efficiency in schools.  

If we want to see biophilic eco-cities take hold, we all need to support initiatives like this that will help make hundreds of green roof projects happen. 

I supported the campaign by following the prompts on this page and sending a letter to my local congressperson, https://greenroofs.org/advocacy. 

I know it's easy not to fill out these kinds of political forms - but it's ALSO easy actually click it and send it - and it will make a difference. Please share this episode and share the link to the green roofs advocacy letter. Let's make these hundreds - or even thousands - of new green roofs happen! Wouldn't that be amazing to see it come true? It could change a generation.

**CLICK HERE AND FILL IT OUT** - >  https://greenroofs.org/advocacy

Follow Green Roofs for Healthy Cities

https://twitter.com/grhcna

https://www.instagram.com/grhcna/

What does your creativity have to do with saving the planet? Everything. In this bonus episode, I share a free audiobook chapter from my book, How to Save the World, called Your Creative Genius Zone. It's about how we need your vision, innovation, and your creative genius to uncover the many ideas and epic problem-solving it's going to take to genuinely build a new world. The future of the planet lies in the hands of those who can take on the long and complex quest of re-designing the future – and it's going to take every thread of creative thinking we have to get there. 

Get the full audiobook from Audible https://adbl.co/32HrO2D

Or the digital package PDF + MP3 files https://katiepatrick.gumroad.com/l/NTLXy

In this episode, we’re talking with Naomi Augustine-Yee about her recent work as Innovation Lead at Magic Leap. If you aren't familiar with Magic Leap, they make those headsets where you can see a visualization of augmented reality superimposed over the real world.

I think she has worked on one of THE most interesting “Fitbit for the Planet” styles of technology projects. She and her team created a real-time digital twin of the city of Los Angeles. That means anyone can put on a Magic Leap headset and “see” the entire city of LA, along with the real flows of data, as they are happing in real-time – like air pollution, traffic, kilowatt-hours, and water use – all as if you were looking at the city re-created on a boardroom table. 

We can also use AR to create an immersive experience of an alternative world. We can create AR experiences that visualize what a better eco-friendly futuristic world could look like in a way that is much more salient, inspiring, and impactful than a 2D picture or video might be.

Check out the blog article on my Medium page to see the pictures she’s created - they are quite wonderful.

Naomi joined us for our first monthly Fitbit for the Planet video hangout for this episode.

Sign up to join the live group calls at katiepatrick.com/fitbit.

Follow Naomi Augustine-Yee

Twitter @GST_naomi

LinkedIn

naomiaugustine.com

Follow Katie Patrick

Get a copy of How to Save the World on Amazon

katiepatrick.com

Twitter @katiepatrick

Instagram @katiepatrickhello

LinkedIn

Support the podcast

Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.

Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx