Scaling Facebook ads is one of the fundamental skills every brand must understand how to do. It takes a great set of skills to go from $500-$2k a day. However to go from $2k to $5k and to $10k is a fundamentally different skill set.  Some of the biggest misconceptions around being able to scale to $5k or five figures a day is that it comes on the back of More Work and solving the problem inside of Facebook. Once you get to a point where you are consistently able to deliver a consistent result at scale, you are solutions lean far more into machine learning in business model development.  Understanding what Facebook is bringing to the overall ecosystem, not just in volume button Quality & incrementality is Fundamental. In addition to that, understanding what percentage of your revenue comes from paid media and how to take advantage of those margins is also paramount to success.  Some of the biggest issues businesses face is thinking that the problem solving that brought them to $5k is what it will get them to $10k or more.  Solving In the box, will only get you so far. The law of diminishing returns for what your Facebook ad account can bring, by relying on it to drive the vast majority of your revenue at an extremely high profit margin, it’s extremely hard especially once you get to $3.5k or $5k a day  What we need to focus on is development of lifetime volume, frequency of conversions, customer service, customer experience, AOV, and maximizing the effect of sales initiatives to push LTV and AOV up, rather than push cost per sale down  Ultimately if you’re going to build a seven or eight figure business, It is going to be done by developing enterprise level passive income. You cannot rely on buying money at scale without a backing solution to maximize the value of those dollars  The biggest businesses that I’ve ever worked on, were willing to take a loss on a one day click on Facebook, because that meant they were able to scale there’s successful business model. Ultimately Facebook, while a full funnel solution in its own right, serves as an intent creation device for a business at scale. This means higher quality customers coming in the door, and letting the rest of the business do its job.