How to Scale Your Business in Response to High Demand Opportunities

Last Updated on February 27, 2022 by Owen McGab Enaohwo

Is your business positioned for its much-needed scaling? 

The emergence of the COVID-19 pandemic created a surge in demand for video communication platforms like BigMarker. As chief operating officer (COO) and head of product, Justin Brown had to come up with innovative ways to manage the exponential growth and opportunity his company experienced during the pandemic.

In this episode of the Process Breakdown Podcast, the host, Dr. Jeremy Weisz, engages his guest Justin Brown and takes listeners along with stories about their experiences. Justin talks about how he and his team leveraged the opportunity created by the pandemic to scale their product. 

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BigMarker

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Show Notes 

[0:26] Intro 

* Dr. Jeremy Weisz mentions some of the past guests on the show, including David Allen of Getting Things Done and Michael Gerber of The E-Myth.* Dr. Jeremy Weisz introduces SweetProcess, a workflow tool that helps organizations streamline their operations and empower their employees for efficiency.* SweetProcess offers a 14-day free trial with no credit card required.

[1:48]  Dr. Jeremy Weisz introduces the guest Justin Brown.

[3:03]  Justin gives an overview of what they do at BigMarker.

* A virtual and hybrid event platform, BigMarker started over 10 years ago as a consumer-based live video platform on the web.* It started as a B2C video platform, organizing virtual and hybrid events as early as 2011.* BigMarker was a pioneer of the webinar category before the term became popular. 

[6:39]  What informed the decision to make BigMarker a web-based platform?

* They wanted everyone to be able to access it on the web without suffering device incompatibility issues.* When they transitioned to a B2B platform, they maintained the web-based design to give businesses more accessibility and visibility with their customers. 

[8:39] Justin shares the growth story of the platform.

* COVID-19 impacted BigMarker greatly as the demand for the software category increased by about 2,000 percent overnight.* Justin was getting over 3,000 emails a day and his phone was ringing nonstop as people were panic buying. * They were committed to helping as many businesses as they could with their services.