Show Notes:

• 00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled
• 1:21: How to secure a substantial SEO budget
• 5:13: Tom’s contrarian take on how companies should invest in SEO
• 6:15: The secret behind organizational charts
• 7:42: Best metrics to use for proving ROI
• 10:46: Common mistakes in strategy presentations to the C-suite
• 13:43: The correlation between updating content and renewals
• 15:50: Why communicating ROI in annually is ideal
• 17:14: Tips for communicating link building ROI
• 20:50: How to calculate monthly link value
• 21:20: Revenue forecasts don’t always have to be right, here’s why
• 23:23: Ideal timelines for revenue conversations with the executive team
• 24:30: The value of email sign-up’s
• 26:47: How to navigate securing budgets in a difficult environment
• 31:08: How to build a better proposal for your client
• 34:01: How long should a pitch take for a big C-suite?
• 41:27: Why new Directors can be your key to funding
• 44:03: Lessons learned, why growth and excitement are more useful than you think
• 49:44: Impress with communication
• 53:43: How to express results when your client is already trending up
• 54:30: What’s next for Tom’s SEO MBA

Show Links:

• Enroll in SEO MBA
• Follow Tom on Twitter
• Follow Ross on Twitter
• Send us an email

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