Ian Campbell is the Chief Executive Officer of Nucleus Research and author of Wall Street Journal Best Seller book "The Value Sale." He is a recognized expert on return on investment (ROI) and total cost of ownership (TCO) analysis and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives. He is a frequent speaker at industry and business events and teaches at Babson College and Florida International University.

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Websites - nucleusresearch.com , thevaluesale.com Linkedin - https://www.linkedin.com/in/iancampbellnucleusresearch/ Instagram - https://www.instagram.com/ianinsights/

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