In this episode, we talk about building sponsorships out of creative content, thinking beyond paper and ink, multimedia journalism and more! This week's episode is geared specifically toward Sales Managers, Ad Directors, Editors and Publishers. This just might be the episode that gets me in trouble! Think Beyond the Ink.

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In this episode, we talk about selling more than just digital products and services on the front end but also at the whole journey from beginning to end. For example, an email marketing campaign starts with the email content and the list BUT it ends on the customer side/website. Even though we are not responsible for how people respond to the email, we should certainly help our advertiser prepare so they do their part and they do it right. Also, an awesome example of an online video ad from the folks at Avaya. 

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In this episode, I talk about how we are missing the boat when it comes to our own online video offerings, you don't need to rely the name of your old media partner to give your agency credibility, and more! www.howtoselldigital.com

In this lost episode, we talk about how NOT to do Powerpoint, a great tool for Facebook page analysis, getting what you pay for and more!

In this jam-packed episode, we talk about the evolution of old media, what to do on YouTube, the difference between promoting your page and boosting your posts, and whether or not the recent changes to Google SEM are anything to be concerned about.

-Jeff

In this episode, we talk about WYSIWYG website builders, search volume, bounce rate and more!

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In this episode, we talk about Google's Quality Score, transactional selling, standing out from the competition, and how to begin a proper Needs Analysis. 

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In this pilot episode, we talk about SEO, changes to Google's paid search results, old media, and leaving the door open for the next appointment.

Questions or Comments? Follow me on Twitter @fluckiger