The online business space has changed — and so has the way people buy.

In this episode of The Experienced Entrepreneur, Marissa Lawton breaks down what's really happening behind today's slower sales cycles and why it's not a bad thing. You'll learn how buyer psychology has evolved, what the new customer journey looks like, and how to adapt your business strategy with more steadiness, connection, and confidence.

Marissa shares how the old "seven touchpoints before a sale" rule has ballooned to nearly eighty — and what that means for your marketing, your mindset, and your metrics. You'll explore how to meet buyers where they are, build genuine trust over time, and make sales that feel aligned instead of forced.

Whether you're a coach, service provider, or creative entrepreneur, this conversation will help you reframe what success looks like in a maturing market — and remind you that your experience is your greatest asset.

In this episode, you'll learn:

• What a sales cycle actually is (and how to track yours)

• Why buyers are taking longer to make decisions in 2025

• How to shorten your sales cycle without pushing harder

• How to build a business that supports longer buyer timelines

• Why slower doesn't mean broken — it means sustainable

Listen now to Episode 8: How to Sell in Today's Market and learn Why Sales Cycles Are Getting Longer (and What That Means for You) like how to sell smarter, lead softer, and build a business that lasts.