How To Sell Your BIG Idea!

Learn how to interview people and really understand their direct and latent needs. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to create an audience map, build a discussion guide, pick an interview technique, conduct an interview, and take proper notes to discover insights!

Learn the five secrets to get executive support for your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization's vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive's big problem, and leverage Agile Development to rack up quick wins!

Learn how to adopt an Innovation Mindset to validate your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain why it's so important to Focus on Human Needs, Listen Deeply, Show Don't Tell, Simplify Your Vision, Diversity Matters, Build Only What You Need, Experiment and Iterate, and Go For Great!

An overview of how combining Design Thinking, Agile Development, Innovation Frameworks, Storytelling and Defeating the Devil's Advocate can get backing for your idea in 90 days. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain what to do step-by-step to validate your idea, get traction and build buy-in.