How To Sell Your BIG Idea!

How To Sell Your BIG Idea!

By Kurt BaumbergerBusinessEducation
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How To Sell Your BIG Idea! episodes

  • Episode 14 - Defeating the Devil's Advocate

    Learn how to overcome objections. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, discuss how to defeat the Devil's Advocate. The Devil's Advocate waits until the end of the meeting, then says, "Thanks for really pushing the envelope, BUT..." You're already sunk unless you know how to respond!

    36 min
  • Episode 13 - How to Create a Live Prototype

    Learn how to create a live prototype and why this is the ultimate test of your idea or business. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, discuss how to simply and cost effectively strip out execution risk. Because if you can't execute, then you're setting yourself up to fail! 


    34 min
  • Episode 12 - Five Steps to Collect Feedback
    Learn how to collect the gift of feedback on your BIG idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to build empathy, turn assumptions into fact, co-create with others, go beyond "what" people do to understand "why" people behave, and understand not what's right but what's wrong!
    34 min
  • Episode 11 - Demonstrating your BIG Idea
    Learn how to demonstrate your BIG Ideas persuasively. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain the power of role playing, using analogies, creating advertisements, conducting media interviews, and becoming an advocate to win friends and influence people!
    32 min
  • Episode 10 - Build Something Tangible
    Learn how to stop talking and start building. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to create illustrative, mechanical, digital, 3D, and model prototypes that will bring your BIG Idea to life!
    32 min
  • Episode 9 - Identify Assets
    Learn how to use assets on hand to collect the most learning with the least effort. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain why it's so important to define the mission of your team, conduct experiments, get technology built, find inspiration, and ride the wave of the organization!
    36 min
  • Episode 8 - Five Ways to Strip Out Risk
    Learn how to strip out risk from your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to identify assets to use, build something tangible, demonstrate your solution, collect the gift of feedback, and build a Minimum Viable Prototype (M.V.P.)!
    39 min
  • Episode 7 - Building your Pitch Deck - Part I.
    Learn how to build your pitch deck to get backed. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to build a pitch deck explaining why are we here (Slide 1), what's happening today (Slide 2), what are you trying to solve (Slide 3), what is your BIG idea (Slide 4), and what traction do you have (Slide 5)!
    36 min
  • Episode 6 - Idea Generation
    Learn why traditional brainstorming doesn't work and discover what does work. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to generate hundreds of ideas in minutes, come up with breakthrough ideas, build comprehensive solutions, address all stakeholder needs, and build a persuasive value proposition storyboard!
    41 min
  • Episode 5 - Deconstructing an Interview
    Learn how to deconstruct an interview to uncover valuable insights. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to download interview data, create journey maps, construct competition maps, discern insights, and translate quotees to needs to wishes!
    32 min

About How To Sell Your BIG Idea!

From the publisher's feed

Kurt Baumberger is a Design Thinker, author of Innovation Navigation: How to Transform Ideas into Reality in 90 Days, Silicon Valley entrepreneur, and Duke University Innovation and Entrepreneurship…