Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing:

Video version: watch on YouTube here.

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This episode discusses:

-Critical difference between price and value

-Time is the most valuable non-renewable resource you should be marketing

-Challenges faced by small business owners, especially in marketing

-Importance of leveraging video content marketing on platforms like YouTube

-Necessity of authenticity in content creation

-What's wrong with current perceptions of marketing ROI

-insights into effective strategies for building trust and maximizing returns

Chapters:

(00:15) Pricing Challenges Faced by Small Businesses

(00:56) The True Value of Time

(01:39) Success Stories with UnPodcast Package

(03:26) The Importance of Authentic Social Media Presence

(04:05) The Role of AI in Content Creation

(04:29) Trust and Authenticity in Marketing

(05:11) The Shift in Media Landscape

(08:01) The ROI of Content Marketing

(10:55) Creating Effective Video Content

(13:11) Practical Tips for Various Industries

(14:05) Conclusion: Embracing Modern Marketing

My podcast software (promo links):

• Record guests, create clips - Riverside: emilybinder.com/riverside
• Record solo, edit with AI - Descript: emilybinder.com/descript
• My mic gear list
• Video podcast gear list

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