Entrepreneur School (In the AI Era)

How to Set Up ChatGPT Projects That Work


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If you're like most people, you've probably got dozens (maybe hundreds) of chats with generic titles like "marketing ideas" or "content strategy." And when you need to pick up where you left off? Good luck scrolling through that mess.

Here's the thing: ChatGPT is incredibly powerful. But, if you're not organizing your conversations intentionally, you're making it way harder on yourself than it needs to be.

That's why I basically live inside ChatGPT Projects. In this episode, I'm walking you through exactly what Projects are, how they're different from custom GPTs, and how you can set them up to get way better results from AI.

We're also covering some recent changes OpenAI made to memory settings (which I just discovered by accident last week). So grab your notebook for this one!

In this episode, you'll learn:

  1. What ChatGPT Projects actually are (and why they're different from custom GPTs)
  2. The #1 problem most people have with AI—and how projects solve it
  3. How to set up project-specific memory so your contexts stay clean and separated
  4. My exact workaround for retroactively fixing memory settings in existing projects
  5. When to use a project vs. a custom GPT (with real examples from my business)
  6. How I use projects for business strategy, speaking prep, and even personal stuff (like my husband's 40th birthday Jeopardy game)
  7. Pro tips for managing, naming, and auditing your projects over time
  8. Why pulling bots into projects is a secret weapon for chaining tasks together

Real-world examples I share:

🔹 My Business Strategist Project—where I upload accelerator frameworks and literally tell ChatGPT to push back on my thinking

🔹 My Speaking Prep Project—for refining talk titles, writing pitches, and constantly refreshing my speaker bio

🔹 My Personal-Private Project—so vacation planning doesn't bleed into my business memory

🔹 How I used one project to run two entire bundles—and saved hours by having AI convert all my templates in seconds


Key Takeaway:

If you're using ChatGPT and you're not using projects, you're making AI way harder than it needs to be. Projects solve this. They're like having different team members with different strategic backgrounds. Clean. Contained. Relevant.

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

🔹Let’s talk Bots for your business! Book a coffee chat

🔹 Connect on Instagram


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Entrepreneur School (In the AI Era)By Kelly Sinclair

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