Send us a text

Ever wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands?

In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of brand consistency, and how to establish a unique brand. Trust me, when it comes to strategic marketing and branding, these guys know their stuff!

We go deep into branding principles with Bill and Kirby, uncovering the power of showing up, the impact of obsessing over the small details, and the difference between brand marketing and target marketing.

It's a treasure trove of insights, chock-full of lively banter and practical branding tips. So, are you ready to take your branding knowledge to the next level? Can't wait for you to hear it!

Here are the key takeaways from this episode:

01:58 - How Bill and Kirby started the Promo UPFront Podcast

03:22 - Engaging with people’s content helps build relationships

06:10 - The selection process for the Powerhouse Women of Promo list

11:13 - It’s the small things that make the biggest difference especially in customer service

15:23 - The difference between Brand Marketing and Target Marketing

17:57 - Showcase your expertise through meaningful ways

19:54 - Kirby’s TARGET acronym in marketing

About Our Guests

Award-winning branding expert Bill Petrie is a co-founder of Brandivate and the co-host of the Promo UpFront podcast. Bill's unique strategic thinking and passion for branding make him a sought-after advisor for businesses seeking to elevate their brand awareness. He, along with Kirby, founded their podcast to help others navigate the world of branding, sharing their insights and strategies with a global audience.

Kirby Hasseman, CEO of Hasseman Marketing and co-host of the Promo UpFront podcast, is known for his marketing expertise and commitment to excellence. Famous for his 'Monday Minute' and strong social media presence, Kirby uses his platform to educate and insp

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET