Where are my podcasters at?

 

If you have a podcast or are just thinking about creating one, then today’s show is for you.

 

My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts.

 

Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023.

 

Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight.

 

So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days.

 

In this episode:

• Why you have to start with market research, plus Jeremy’s tips for how to do it for your podcast

• Why you shouldn’t be afraid to make content and position your show for experts

• What a podcast really does for your audience and your business in 2023

• Why you shouldn’t throw money at advertising your podcast at the beginning, and what to do to build your audience instead

 

Learn more about Jeremy Enns:

• Podcast Marketing Academy

• Scrappy Podcasting Newsletter

• Podcast Marketing Assessment

• Twitter: @iamjeremyenns

 

Learn more about Michelle Mazur:

• Get on the waitlist for The Expert Up Club

• Request a free 1:1 Chat 

• Connect with me on LinkedIn

 

Resources:

• Growth in Reverse Newsletter

• Sign up for the newsletter

• The Rebel Expert Manifesto

• Three Word Rebellion