Need cash? Maybe you need a side hustle.

Inflation has a lot of people looking for ways to bring in more money.

Getting a raise in the job you have now is likely not an option. But adding a part time job might be.

Small business startups aka "side hustles" tend to boom during very specific times.

Tightening job markets, recessions, and inflation inspire fiscal creativity. But it's not always about the money.

Sometimes people road-test a new career by starting a side hustle.

Sometimes people just want something fun to do in their free time!

But how do you maximize money while limiting the additional work hours?

You need a plan and today's guest has some great advice.

Frank Vella is the CEO of the marketing platform Constant Contact.

Frank says new entrepreneurs often run into the same problem.

"My advice to the small business owner is do what you do well and leverage tools to to get done what you don't have time or don't do well," says Vella.

In other words, be realistic.

• How to find a side hustle.