In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Priyank Shah (Black Knight) and Marily Nika, Ph.D (Meta) to talk about AI product strategy. AI product strategy is crucial for PMs because it enables them to leverage artificial intelligence effectively to meet user needs and business objectives. By defining a clear AI product strategy, PMs can identify opportunities for AI integration, prioritize AI features, and allocate resources wisely. This strategy also helps in staying competitive, as AI can enhance product capabilities and user experiences, making it essential for PMs to align AI initiatives with their overall product roadmap.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Jorie Kirschbaum Hynes (T-Mobile), Austin Morton (MN8 Energy), and Emily Claire Palmer (Wrapbook) to talk about transitioning to PM when you come from a non-traditional background. Transitioning to PM from a non-traditional background can be challenging but rewarding. While many PMs come from technical or business backgrounds, individuals with diverse experiences, such as design, marketing, or even unrelated fields like teaching or healthcare, can bring unique perspectives and skills to the role. To make this transition successfully, it's essential to acquire relevant knowledge through courses or self-study, network with professionals in the field, and highlight transferable skills like problem-solving, communication, and empathy during the job application process. Embracing your non-traditional background can set you apart and contribute to innovative product development.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Varun Kulkarni (CISCO) and  Ash Naik (AAIS) as they discuss the use of predictive analytics in product prioritization decisions. Using predictive analytics in product prioritization decisions is beneficial for product managers because it enables data-driven decision-making. By analyzing historical data and patterns, predictive analytics can forecast the potential success and impact of different product features or enhancements. This empowers product managers to allocate resources effectively, focus on high-impact initiatives, and align their strategies with customer needs and market trends. Ultimately, this approach increases the likelihood of delivering products that resonate with customers, optimizing resource allocation, and driving overall business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Patrick Waltz (HP), Dave Fleischman (Compass), and Sheena Dhanaraj to talk about why frameworks are valuable and why PMs should know them. Frameworks help PMs make strategic decisions, discover product ideas, and solve problems.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Larry Apke (T-Mobile) as they discuss how to become agile. It's important for PMs to become agile because Agile methodologies promote adaptability, collaboration, and customer-centricity. In today's fast-paced business environment, products and market conditions can change rapidly. Agile practices, such as Scrum or Kanban, enable PMs to iterate quickly, gather frequent feedback, and adjust their product strategies accordingly. This approach helps teams deliver value more efficiently, respond to customer needs effectively, and stay ahead in competitive markets.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

Get involved with The Product Management Center. Learn more at https://ipma.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Leslie Grandy (Modwell) and Eric Loh (The Product Management Center at UW) as they discuss building a high-performing team and the power of culture. Building a product team and understanding the culture are crucial for a PM because they directly impact the success of a product. A well-structured team ensures diverse skills and perspectives, enabling efficient execution and innovation. Moreover, a deep understanding of the organizational culture helps the PM navigate communication, decision-making processes, and stakeholder expectations, leading to smoother collaboration and more effective product development

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn welcomes Arjun Lalwani (Youtube) and Liang Huang (Webflow) as they discuss product execution and its importance in product management. Product execution is crucial for product management as it involves turning ideas into tangible products or features. Effective execution ensures that the product meets its objectives, satisfies customer needs, and aligns with the overall business strategy. Without strong execution, even the best product ideas may fail to deliver value, leading to wasted resources and missed opportunities in the market. 

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and Director of Talent Acquisition Steve Bubinas (BLUE ORIGIN), welcome Skye Bacus (Smartsheet) and Jian Li Zheng (Webflow) as they discuss how to leverage user research from small to large organizations. Gain insights on how user research shows up in different-sized product management organizations, and how PMs can leverage user research effectively. From small startups to large enterprises, understanding user needs through research not only aids in crafting successful products but also fosters better user experiences and overall customer satisfaction, ultimately driving business growth and success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and The Product Management Center advisory board member Red Russak welcome Ronke Majekodunmi (Promevo) as they discuss how to drive conversations using design. Design-driven conversations are crucial for PMs as they enable effective communication, early feedback gathering, and customer-centric approaches. By incorporating design thinking, PMs can align their teams and stakeholders around a shared vision, leading to more successful products and higher customer satisfaction levels.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Jerlisa "Juju" Fontaine (Oscar Health), Anne Julliene (Joan) Barcelona (Box), and Dimple Singhania (Walmart) to talk about what happens during the first few days as a PM. Transitioning into the role needs a lot of work on building connections with your team and other teams within the organization, continuous learning from your superior through shadowing, and making use of the soft skills you bring into the system to function seamlessly and adapt efficiently.  

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro