In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Arvind Dutta (Microsoft) to talk about roadmaps and prioritization. A roadmap isn’t simply a to-do list that anyone can change or check off. It is a consolidated plan and execution that helps the product team prioritize and progress through the product development more organized and productive. 

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Martie K. Burris (Salesforce) to discuss product management interview strategies. To land the best PM role in the best company, you have to master the art of acing any and all product management interviews. Listen in to the techniques experienced PMs use, their strategies that have worked, and their proven and tested frameworks.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro

Consider hiring diverse talent from the Inclusive Product Management Accelerator – https://hire.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman, The Product Management Center advisory board member Soumeya Benghanem, and Associate Director Kara Fichthorn welcome Xilin Zhang (Protocol Labs) and Chetana Desai  (NEAR Protocol) as they discuss Blockchain Product Management. Blockchain technology plays a crucial role in product management by offering transparent, secure, and decentralized data storage and management solutions. Its ability to provide real-time tracking and verification of products throughout the supply chain enhances efficiency. By employing smart contracts, blockchain automates payment and delivery processes, reducing administrative burdens and fostering trust among stakeholders. Furthermore, blockchain's potential extends to safeguarding intellectual property rights and revolutionizing conventional marketplaces by facilitating the creation of decentralized platforms for product transactions.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Michele Lundahl (T-Mobile) as they discuss how to empower good decision-making. Product managers play a crucial role in empowering good decision making within their teams. By fostering a culture of trust, collaboration, and open communication, they enable team members to contribute their diverse perspectives and insights. Empowering decision making encourages ownership and accountability, leading to better outcomes and innovation. By providing the necessary guidance and resources, product managers ensure that their teams have the autonomy and support needed to make informed decisions that align with the overall product vision and goals.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

The application window for the Inclusive Product Management Accelerator runs June 8, 2023 to June 20, 2023. Learn more and apply at http://ipma.info.foster.uw.edu

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem and Associate Director Kara Fichthorn welcome Christopher M. Barnes (Foster School of Business) as they discuss how sleep could affect different aspects of our life and being a PM. Lack of sleep impairs cognitive functions such as decision-making, problem-solving, and creativity, which are vital skills for PMs. Sleep-deprived individuals may struggle to focus and prioritize tasks effectively, leading to poor decision-making and decreased productivity. Additionally, sleep deprivation can negatively affect communication and collaboration skills, as fatigue can hinder effective teamwork and stakeholder management. Overall, sleep deprivation undermines the ability of PMs to perform their roles efficiently and effectively, ultimately impacting the success of their projects and teams.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

Applications for the Inclusive Product Management Accelerator open June 8th. Learn more at foster.uw.edu/ipm-accelerator

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Avinoam Zelenko (LinkedIn) as they discuss the emotional side of product management. Successful PMs understand user frustrations, desires, and aspirations, using emotional insight to improve the product. They foster collaboration and motivation through empathy, active listening, and effective communication. Moreover, they prioritize self-care, embracing self-compassion to navigate challenges and setbacks, benefiting personal growth and effective leadership.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Leslie Thomas Jr. (Microsoft) as they discuss how PMs manage their energy and mental health. Work and personal life can be physically, emotionally, and mentally draining. So how can we recharge ourselves to keep thriving and stay motivated? Join today’s conversation as they share some tips on how they manage their energy and some self-care tips to keep us mentally healthy. 

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Michael W. Lam (Zoom) as they discuss how to thrive in a product led organization. PMs can thrive in a product-led organization by adopting a data-driven mindset, leveraging customer insights to inform decision-making, and prioritizing cross-functional collaboration to align teams and drive innovation. By staying attuned to market trends, embracing agile methodologies, and fostering a customer-centric culture, PMs can navigate the dynamic landscape, deliver exceptional products, and achieve long-term success in a product-led organization.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Michael Broome (Vituity) and John Mark Nickels (Waymo) as they discuss how PMs can develop a team culture. PMs play a critical role in creating and shaping the culture of their teams. Team culture refers to the shared beliefs, values, attitudes, and behaviors that shape the way a group of individuals works together towards a common goal. As a PM, it is important to be intentional about creating and shaping the culture of your team to ensure that it aligns with the values and goals of the organization.

Disclaimer: All opinions of the speakers are their own.

Resources:

• Foster the Product: Leading teams and aligning stakeholders toward a common vision - Foster Blog (uw.edu)

What to Listen For:

• 00:00 Intro

Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcomes Tatyana Mamut (Reforge) as they discuss being in a product-led organization. Becoming a product-led is crucial for PMs because it puts the customer experience at the forefront of decision-making. By focusing on building products that users love and find value in, product-led organizations can drive growth, increase customer loyalty, and gain a competitive advantage in the market. This approach requires a deep understanding of customer needs, constant experimentation, and a willingness to prioritize the long-term success of the product over short-term gains. By adopting a product-led mindset, product managers can build products that not only meet customer needs but also drive business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro