AI is transforming the way nonprofit organizations operate, but for many leaders, knowing where to start can feel overwhelming. In this episode of Purpose and Profit Podcast, your co-hosts, Carly Berna and Dave Raley, break down how leaders can confidently embrace AI to enhance their work.

From using AI for brainstorming and decision-making to balancing machine-powered insights with human judgment, Carly and Dave share practical strategies. They also highlight key AI trends for 2025 and the AI-powered tools making the biggest impact.

Also in this episode, Dave and Carly talk about:

• The biggest misconceptions leaders have about AI

• Why AI-generated insights still need human oversight

• The ethical considerations of AI in the nonprofit space

• Simple ways to start integrating AI into your daily workflow

  
  

Want to take action? 

Read How to Talk to AI on the Wave Report, at https://www.imago.consulting/articles/how-to-talk-to-ai.

Meanwhile, download the guide, 12 Ways to Leverage AI, to explore more ways AI can support you: https://www.imago.consulting/12-ways-to-use-ai.

Season Six of the Purpose & Profit Podcast is brought to you by:

VIRTUOUS

Virtuous believes in increasing generosity through personal donor engagement, no matter the gift size. The Virtuous platform streamlines nonprofit workflows, eliminates back-office tasks, and focuses on the relationships that matter. With their CRM, fundraising, volunteer, and marketing tools, nonprofits can create responsive experiences that build trust and grow impact. Visit virtuous.org to learn more.

FAITHSEARCH PARTNERS

FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward. Learn more about FaithSearch Partners at faithsearchpartners.com/.

IMAGO CONSULTING

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at .imago.consulting and subscribe at imago.consulting/wavereport.

AVID AI

Juggling tools instead of engaging donors? Meet Avid—the first-ever fundraising agency in the cloud. It unifies your data, deploys ready-to-use strategies, and makes donor engagement personal—at scale, on demand, in minutes. Visit avidai.com and see how fundraising gets smarter.

DICKERSONBAKKER

For over 40 years, DickersonBakker has been a trusted partner to nonprofits across the country and globe. They’ve worked with thousands of organizations and helped raise billions of dollars to support meaningful missions. Their expertise spans fundraising, leadership development, and strategic growth. Learn more at dickersonbakker.com.

SHARE

Share helps Christian nonprofits shine with innovative marketing and digital fundraising. But that’s not all—they’re your tech-savvy partner, building tools to make your work easier and your impact bigger. Ready to grow your mission? Visit Sharetalent.co today!

SYNERGY

Synergy helps nonprofit organizations broaden donor engagement through phone-based solutions such as P2P texting, Voice Broadcasting, Inbound call handling solutions and Mid-Level donor engagement solutions. By integrating into your current mail and digital strategies, we create a personal connection with your donors that increases their devotion to your cause. Learn more at synergydms.com.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.