In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.

In part three of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Edward Hodge, Vice President of Creative and Innovation at BRC. Listen in as Edward and Maya discuss the science of immersion: how we use lighting, sound, technology, and a dash of magic to recreate the same emotional highs we experience on game days as non game days.

Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b

To learn more about BRC: www.brcweb.com