Content and Conversation: Organic Growth Insights from Siege Media

How To Train Content Marketers at Scale


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Show Notes:
  • 00:17: Elsie’s roles and what it means for onboarding
  • 00:37: What are some of the strategies we use to scale our training?
  • 2:08: The benefits of open-source knowledge
  • 3:28: Hiring in cohorts
  • 4:00: The controversial “test” project
  • 5:58: How to hire and train remote teams
  • 7:01: The advantages of bringing in other managers, mentors early on
  • 8:14: Ideal length of training period
  • 8:57: Integrating new hires with clients
  • 9:32: Are probation periods necessary?
  • 10:39: How to apply training to different paces of learning
  • 12:02: How often do we evolve/update our processes?
  • 13:08: The importance of noting expectations
  • 13:56: How to track performance of new hires, determine fit
  • 15:59: As an applicant, learning about your company matters
  • 17:36: What we’ve learned in training/onboarding after growth
  • 20:55: SiegeLearn discount, use code "ELSIE25" (Limited quantities available)
Show Links:
  • Siege Media is hiring!
  • Enroll in SiegeLearn
  • Follow Elsie on LinkedIn
  • Follow Drew on Twitter
  • Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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