In this episode, Adam Strong discusses how to turn competitors into allies. He emphasises the importance of seeing competitors as collaborators rather than threats. By focusing on the synergies and learning opportunities with competitors, businesses can create win-win scenarios. Adam suggests offering services that complement competitors' offerings and testing small collaborative projects. He also highlights the need for clear expectations and boundaries in the relationship. Ultimately, businesses must take the initiative to approach competitors and initiate collaboration.

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00:00 Introduction and Purpose of the Session

00:57 The Concern of Competitors as a Distraction

02:50 Seeing Competitors as Collaborators

03:50 Understanding the Synergies with Competitors

04:48 Learning from Competitors

05:46 Complimenting Competitors' Offerings

06:15 Creating a Win-Win Scenario

07:12 Problem Solving with Competitors

08:08 Learning from Competitors' Strengths and Weaknesses

09:05 Offering Services to Competitors' Clients

10:03 Testing Small Collaborative Projects

12:00 Establishing Clear Expectations in the Relationship

13:00 Setting Boundaries and Accepting Expectations

13:59 Taking Initiative to Approach Competitors

15:25 Summary and Closing Remarks

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LinkedIn: https://www.linkedin.com/in/adamistrong

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