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Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.

Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.

During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.

This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.


Here are the highlights from this episode:

03:09 - Julie's transition to co-founding Mabel's Labels
06:54 - The five elements for building a successful brand
07:45 - How to uphold your core values when building your brand
09:30 - The business benefits of brand storytelling
13:37 - Why being part of a community is essential
15:14 - The benefits of applying for awards
17:11 - How to deal with imitation companies
22:55 - The importance of delegation and hiring people
31:13 - Julie’s badass superpower

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

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linkedIn - Joelly Goodson
website - BAMKO.NET