Beyond The Shelf

How to Turn Your UGC Into Shoppable Videos, Images and Ads with Bazaarvoice's Doug Straton


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Dave's guest this week is Doug Straton, Chief Customer Evangelist at Bazaarvoice.  Previously he's served in roles at The Hershey Company and Unilever.  Relevant topics include the "Content Supply Chain" (a phrase Doug coined), as well as Doug's POV on the future of user-generated content.

Connect with Doug on LinkedIn: https://www.linkedin.com/in/douglas-c-straton-7a59a34/

Learn more: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker


 

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Beyond The ShelfBy David Feinleib

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