Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it’s his superpower. It’s a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of using
AI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.

1:18 Conversation starts
3:20 Format
5:45 Conversation with Zac
11:35 Misconceptions about generative AI
18:04 Generative AI and SEO
21:00 Conversation with Felicia
24:45 Brand voice
27:30 Crawl, walk, run approach
28:10 https://www.futurepedia.io/
31:00 Use cases of AI
34:44 Conversation with Elizabeth
37:20 State of generative AI report
40:50 Maintaining brand voice
43:15 Examples of companies using AI
44:54 Q&A
52:43 Outro

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