This week, Brett and Jonathan listened to a podcast episode titled “How to Use Freemium Products to Gain Paying Customers” from Correlated, the leading platform for product-led revenue. The episode is a conversation between Breezy Beaumont, Head of Growth at Correlated, and David Rostan, founder of Calendly and Head of Revenue at Stonly. Calendly has been extremely successful with the freemium model. Jonathan plans to experiment with PLG and freemium models as they grow and build on momentum.

0:00 Intro
1:13 Conversation with JG
3:20 Key takeaways from episode
7:30 Why PLG works
9:00 Marketing vs Sales process
10:05 Growth roles
15:05 Experimentation
17:15 What’s paid, what’s free?
20:10 Freemium model
24:42 PLG at The Juice
28:55 Outro

How to Use Freemium Products to Gain Paying Customers (Correlated)

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