Ever picked up or played with a puppy only to realize that you didn’t check your phone, hear that alert go off and 30 minutes flew by? 

That’s because you were focused.

Today we’re exploring the surprising power of cuteness, or "Kawaii," to increase your focus. 

We’ll explain what it is, review some research that backs up the Kawaii effect up and then give you the formula to use it to improve your concentration to 10x your productivity.

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