As a land investor, I've always been a big believer in the power of direct mail. But lately, I've been getting curious about pay-per-click (PPC) advertising and whether it could be a viable strategy for finding motivated land sellers.

My initial results have been promising, and I wanted to share my journey and results with fellow land investors in this episode.

To help us understand all about this marketing strategy, I am joined by Brandon Bateman, owner of The Bateman Collective and a leading expert in pay-per-click marketing for real estate investors.

We discuss how PPC can attract more motivated sellers than traditional methods like direct mail, providing quicker responses and potentially higher conversions.

We also look at the integration of AI in managing and converting leads, the challenges of online marketing, and the future of PPC in real estate.

Click to listen to the full episode and see if PPC could work for your land investment strategy!

Key Takeaways

Intro (00:00)

PPC's benefits over traditional methods (04:19)

Brandon Bateman's background and shift to land investing (06:15)

Discussion on lead diversification and management (13:30)

Financial outcomes from PPC and ROI discussion (20:50)

Exploring challenges with online leads (28:10)

Strategies for retargeting and using other platforms (35:00)

Managing PPC costs and maximizing returns (42:25)

Real-time adjustments and AI integration in campaigns (49:55)

Future predictions and scaling up PPC efforts (57:10)

Additional Resources:

✨ Connect with Brandon Bateman: https://www.batemancollective.com/

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✨ Want to see what’s possible with Land Flipping? Get a detailed breakdown of our first 50 Land Flipping Deals at: https://50firstdeals.turningprofit.com/opt-in

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✨ Follow Heather on Instagram here: https://www.instagram.com/itsalovelylife

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Turning Profit is a podcast for people who love real estate, brought to you by Pete and Heather Reese.

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