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You’ve planned out that physical space perfectly. You know the exact finishes you’ll be adding and have a pretty solid idea of how your ideal buyers will be using the space you’ve updated.  

But what about the feel of the place? Have you thought about how the space will make people feel? Will they get emotionally attached to it? 

I know I have said that you shouldn’t get emotionally attached to a place. And that’s still true. But what you want is for your potential buyers to get hooked on it. Because when you make that emotional connection, you make that sale at the price that you want.  

What does it all come down to, then?