The Accidental Negotiator

How To Use The Anchoring Bias To Get A Negotiation Off To A Good Start


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In the world of negotiating there are number of classic questions that  we all deal with each time we start a negotiation. 

One of the biggest is  whether or not we should be the ones who make the first offer. The answer to this question is generally “yes” – lots of research has gone into what is called “anchoring bias” and it tells us that no matter what negotiation styles and negotiating  techniques are being used, we should be the ones who move first. What is  anchoring in negotiation you ask? 

In a negotiation centered on either  price or another issue, the party who moves first typically benefits by  “anchoring” the discussion that follows on their offer—even if the  anchor is arbitrary.

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The Accidental NegotiatorBy Jim Anderson


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