Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR.

This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI from a Public Relations points of view and what we can learn from that. We look at working with politicians, how to translate complex tech messages to language the media and content creators will resonate with and we look at using timing, both from the point of view of controlling a narrative but also of how to use timing to get maximum impact in a campagin.

*THE PROJECT*

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*GUEST*

Amanda Proscia - lightspeedpr.com