In this episode of content marketing 101 I look at visual authority and how you can use this to your advantage can your content marketing endeavors.

Visual authority is the act of making yourself look like an authority at a glance. This is all the stuff that a viewer will see when watching your content on social media or on YouTube. Comprises of your background your equipment and your own personal presentation and when done effectively you are able to establish yourself as an authority above your competition purely by the way you look

Chapters

0:00 what is visual authority

1:15 background

3:08 Gear

4:07 presentation

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