Are you guessing what works on your author website, or do you actually know?

In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.

If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it down into clear, practical steps any author can use, without any tech overwhelm.

What you'll discover:

• What web analytics really tell you about reader behavior and why they matter
• Simple, free tools that show not just what visitors do, but why
• Where calls to action actually belong and why one at the bottom isn’t enough
• How site search data can spark new content ideas, book topics, and markets
• The biggest analytics mistakes authors make and how to focus on metrics that matter

Your website is already collecting valuable information. This episode shows you how to use it to attract readers, improve conversions, and make your book marketing work harder.

Download Philippa's "Hidden Gems" ebook

Here's how to connect with Philippa:

Website

LinkedIn

Get a copy of Philippa's latest book "Website Wealth: A Business Leader’s Guide to Driving Real Value from your Analytics"

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