The market has shifted, whether you want to admit it or not. People are still buying, but they are buying differently, and holding on to what used to work is costing more than most founders realise.

In this episode, I break down what is no longer working, what needs to change, and why resisting the evolution of the market is the fastest way to fall behind. This is about standards, discernment, and adapting without burning everything to the ground.

If your business feels harder than it should right now, this conversation will clarify why and show you what needs to shift next.