In this episode of content marketing 101, we are looking at how to write a testimonial.

Testimonials are a powerful content marketing tool when used correctly.

However many people just ask for a simple review and then leave it at that!!

This is not a good idea as this does not demonstrate your competency and also the level of service that your business offers

Instead, follow this very simple testimonial template which will increase the chance of Lead conversions for your business

Testimonial outline

- part 1 - Challenge

- Part 2 - solution

- part 3 - the result

- part 4 - experience

Watch the full video for question examples for each part so that you can piece together the perfect testimonial template to send to your client.

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