Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!"

 This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles.

 Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. 

As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. 

Timestamps

[02:54] Building your LinkedIn Profile and getting visible on LinkedIn

[05:20] Profile headlines

[13:30] The highlights about the about section

[14:52] Backstory in your about section

[20:52] Compassion versus credibility

[29:04] Nurturing your relationships with clients before they convert.

[34:04] How can we be personalized without being too personal

[35:28] Showing up in a professional but personable way

Quotes

● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)

● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]

● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)

Ready to Own Your Lane? – The Thought Leadership Branding Podcast

Hosted by keynote speaker, author, and LinkedIn® visibility expert Michelle B. Griffin, this podcast helps professionals grow their influence, visibility, and brand authority for business success.

As founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap, Michelle speaks and trains experts, leaders, and organizations to stand out with thought leadership—on LinkedIn, on stage, and in the media.

🎤 Book a chat with Michelle to discuss speaking or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn