Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.

I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedIn

How do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.


Timestamps

[01:17] Tara’s backstory

[03:21] How to get started

[10:40] How did you attract such a wide fanbase from people

[12:43] What triggered Tara’s journey to entrepreneurship

[14:18] Tactical tips to relational writing

[17:41] Relational connecting

[19:36] Tips to being more relationship-driven on LinkedIn

[22:58] The key takeaways on writing relationally

[26:30] Professional/personal mantra


Quotes

• “It's not that your content is bad, it's just maybe not hitten, but at some point, even if we impact one person, that's how that’s all it takes one time.” (10:11-10:18)
• “To connect with people, go where they are if you want to write more relational. (15:24-15:34)
• “So start to unpack your own content, and then, when you do, I think you're going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)
• “Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn