February 19, 2024

How Top Lawyers Grow Their Business with Steve Fretzin - E8

1 hour 11 minutes

If you're feeling frustrated and overwhelmed by your lack of success in attracting new clients and expanding your legal practice, then you are not alone! Perhaps you're spending countless hours attending networking events and social gatherings, only to find that your efforts are not translating into new business opportunities. Instead of seeing a steady stream of new clients and increased revenue, you may be feeling discouraged and unsure of how to effectively grow your legal practice.

Steve Fretzin, the president of Fretzin, Inc., is a renowned author and host of the Be That Lawyer podcast, known for his expertise in legal business development. With over 15 years of experience, Fretzin specializes in coaching lawyers on effective business development strategies, offering a unique perspective and proven methodologies. His book, "Legal Business Development Isn't Rocket Science", is widely respected for demystifying sales for attorneys and providing actionable insights. Fretzin's deep understanding of the legal industry and his commitment to empowering lawyers with essential skills make him an invaluable resource for legal professionals seeking to enhance their networking and client acquisition abilities.

"The idea that I could work with... 2 million attorneys is not feasible. So the idea that I want to really help the industry through books, through videos, through podcasts, that's sort of been my jam." - Steve Fretzin

In this episode you will learn:

Enhanced Networking Skills: Mastering the art of professional relationship building at legal conferences

Efficient Time Management: Unlocking productivity secrets for lawyers

How to Leverage Podcasting: Harnessing the power of audio content for business development

How to Cultivate a Winning Mindset: Transforming your approach to legal business development

Strategic Business Development: Optimizing client acquisition and networking abilities

Steve Fretzin emphasizes the importance of planning, execution, and follow-up in business development for lawyers. He recommends creating a written plan, incorporating effective processes, and continuously focusing on performance improvement. These strategic actions can enhance a lawyer's client acquisition abilities and reshape their mindset towards business development as a service rather than a sale.

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