Talking Tax

How Transfer Pricing Can Help Fix a Student Athlete Pay Problem


Listen Later

Ever since student athletes gained the right to be compensated for use of their image in advertisements and merchandise sales, the money has flooded in, but so have some problems.


While the athletes can now be compensated for their name, image, and likeness—or NIL—schools still can't directly pay them for playing, and the NCAA has rejected any notion of "pay-for-play." Instead, athletes can receive compensation when merchandise with their name or number is sold or for showing up in advertisements or social media posts for businesses.


But the line between NIL and pay-for-play can get blurry. A business owner who wants to support the team could overpay an athlete in an NIL deal, raising a question: Is it a bona fide business deal?


On this week's episode of Talking Tax, University of Kentucky professor Stephen Lusch talks with reporter Caleb Harshberger about how transfer pricing and tax law concepts can help show whether the deals are done at reasonable prices that really reflect the value the student brings.


Do you have feedback on this episode of Talking Tax? Give us a call and leave a voicemail at 703-341-3690.

...more
View all episodesView all episodes
Download on the App Store

Talking TaxBy Bloomberg Tax

  • 3.9
  • 3.9
  • 3.9
  • 3.9
  • 3.9

3.9

106 ratings


More shows like Talking Tax

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,082 Listeners

Planet Money by NPR

Planet Money

30,686 Listeners

Marketplace Morning Report by Marketplace

Marketplace Morning Report

923 Listeners

WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,707 Listeners

Bloomberg Law by Bloomberg

Bloomberg Law

377 Listeners

PwC's accounting podcast by PwC

PwC's accounting podcast

180 Listeners

Accounting Best Practices with Steve Bragg by Steve Bragg

Accounting Best Practices with Steve Bragg

257 Listeners

On The Merits by Bloomberg Industry Group

On The Merits

33 Listeners

Cases and Controversies by Bloomberg Law

Cases and Controversies

155 Listeners

Tax Notes Talk by Tax Notes

Tax Notes Talk

91 Listeners

The Accounting Podcast by Blake Oliver & David Leary

The Accounting Podcast

335 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,529 Listeners

Small Business Tax Savings Podcast by Mike Jesowshek, CPA

Small Business Tax Savings Podcast

248 Listeners

Cross-border Tax Talks by PwC

Cross-border Tax Talks

114 Listeners

UnCommon Law by Bloomberg Industry Group

UnCommon Law

173 Listeners

Tax News & Views by Deloitte US

Tax News & Views

27 Listeners

The Big Take by Bloomberg

The Big Take

156 Listeners

Federal Tax Updates by Roger Harris, EA and Annie Schwab, CPA

Federal Tax Updates

32 Listeners