• 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius
• 00:44: How do you use SEO data to impact decisions at TrustRadius?
• 3:36: The impact of review generation on SEO
• 5:23: Duplicate content and how to create different experiences
• 9:39: Mark’s ideal SEO department
• 11:37: Measuring reviews, metrics vs. competitors
• 13:01: The typical SEO at TrustRadius
• 16:59: Tracking history — research boards and what they do
• 20:11: How is TrustRadius monetizing?
• 31:17: What performance tests work and which ones don’t
• 37:08: How Google algorithm updates affect decisions for TrustRadius
• 38:33: Mark’s view on link building, outreach
• 41:01: What’s new for TrustRadius?

• Learn more about TrustRadius
• Follow Mark on Twitter
• Follow Ross on Twitter
• Send us an email

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