"Media Talk" host Mike Reynolds is joined by Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan, to discuss the opportunities and challenges faced by TV and radio broadcasters in 2025.

Radio is experiencing a bifurcation, with traditional ad revenues declining while podcasting and streaming drive growth. Nielson emphasizes that radio remains a local medium, fostering community relationships, but faces pressure from national advertisers shifting budgets towards platforms like Spotify and SiriusXM. While certain sectors, including healthcare and professional services, are thriving, others like retail and automotive are struggling due to economic pressures.

On the television side, the outlook for 2025 appears challenging, particularly in an odd year without major events like the Summer Olympics or a presidential election. Additionally, the podcast discusses the M&A landscape, noting that the TV sector faces duopoly and national ownership cap rules that could impact transactions. Recent deals, namely Nexstar's potential purchase of TEGNA, will test the current limits.

The podcast also explores the impact of technological advancements, including AI and the transition to ATSC 3.0, which promises new revenue opportunities but faces hurdles in consumer adoption.

Overall, while both radio and TV navigate a complex environment marked by digital competition and economic uncertainty, there are still promising avenues for growth, particularly at the local level, alongside an evolving M&A landscape that could reshape the industry.

More S&P Global content:

Technology, Media, & Telecoms

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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