Listen if: You have an awesome idea and you’re looking for the secret sauce.
In this episode, Jess and Stef sit down with Jess Hatzis and Bree Johnson, co-founders of coffee-based skincare brand Frank Body that became an overnight Instagram sensation, and creators of the branding agency Willow and Blake.
Grab a pen and paper as the two reveal their incredible brand insights, including how a small business should be spending dollars, how to listen to your customers and let them define your direction, the importance of staying true to your brand, and coming up with creative ideas on a budget.
Bree and Jess share how they took Frank Body from a product made with a home cement mixer to earning a spot on the shelves of some of the best retailers globally, plus they reveal what it was like to have copycat products pop up left right and centre, including one from a global popstar.
You can find Frank Body on Instagram at @frank_bod and Willow & Blake at @willowandblake.
https://willowandblake.com/
You can find Jess and Stef on Instagram at @howtwolive.
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To get in touch, email [email protected].
CREDITS
Audio by: Giddy Heine
Produced by: Simone Polanen
Music by: Kausy
Coordinated by: Bianca Wittner
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