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How Ulta is Building a Winning Loyalty Program
In episode 332 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, a leading cosmetics, fragrance, skincare and beauty gifts retailer. Mahoney discusses Ulta Beauty's Ultamate Rewards loyalty program, what she attributes the recent growth of the program to, and the engagement metrics the beauty retailer…
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By Total Retail
4.6
2121 ratings
In episode 332 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, a leading cosmetics, fragrance, skincare and beauty gifts retailer. Mahoney discusses Ulta Beauty's Ultamate Rewards loyalty program, what she attributes the recent growth of the program to, and the engagement metrics the beauty retailer…
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